Exploring What’s Next in Travel Inside the Minds of Southeast Asia’s Travellers

GrabAds and Grab For Business are excited to invite you to Travel Forward 2025 - Malaysia Edition – an exclusive event bringing together the country's top travel and hospitality leaders supported by Hospitality Asia Event Series.

From eco-conscious escapes to AI-powered planning, travellers are changing how they explore, book, and experience the world. Discover what’s shaping the future of travel — and how your brand can stay one step ahead.
Agenda
2PM - 5PM
3rd July, 2025
M Hotel Petaling Jaya, Kuala Lumpur
2:00 PM
to 2:30 PM
30 mins
2:00 PM
to 2:30 PM
30 mins
Registration + Booth visits
2:30 PM
to 2:35 PM
5 mins
2:30 PM
to 2:35 PM
5 mins
Welcome by emcee
William Lee
2:40 PM
to 3:00 PM
20 mins
2:40 PM
to 3:00 PM
20 mins
Keynote: Future-Ready Malaysia: How Malaysia is Reimagining Travel for 2026 and Beyond
Shahrin Bin Mokhtar
Deputy Director General
Tourism Malaysia
3:00 PM
to 3:15 PM
15 mins
3:00 PM
to 3:15 PM
15 mins
Grab Travel Insights Report Presentation
Justin Halim
Regional Head of Managed Enterprise Business
Grab
3:15 PM
to 3:30 PM
15 mins
3:15 PM
to 3:30 PM
15 mins
Break
3:30 PM
to 3:50 PM
20 mins
3:30 PM
to 3:50 PM
20 mins
Panel Discussion: The Future of Guest-Centred Hospitality
Sharezal Abdul Wahid
Director of Concierge
The Majestic Hotel, Les Clef d'Or
3:50 PM
to 4:10 PM
15 mins + 5 min Q&A
3:50 PM
to 4:10 PM
15 mins + 5 min Q&A
Fireside Chat: Creating Iconic Travel Brands
Alex YeonSung Jung
Country Head - Malaysia & Singapore
Traveloka

4:10 PM
to 4:15 PM
5 mins
4:10 PM
to 4:15 PM
5 mins
Lucky Draw Announcement
4:15 PM
to 4:20 PM
5 mins
4:15 PM
to 4:20 PM
5 mins
Closing Remarks
Melinder Virk
Head of Grab Ads Malaysia
4:250 PM
to 5:00 PM
35 mins
4:250 PM
to 5:00 PM
35 mins
Networking & Open Bar
5:00 PM
5:00 PM
End of Event

Speakers

Attendees
  • 3-5 Star Hotels - GMs & Chief Conceirge
  • Airlines - Marketing Head
  • Online Travel Agencies (OTAs) & Booking Platforms - Marketing Head, Head of Partnerships, GMs
  • Attractions - Marketing Head
  • Tourism Boards - Marketing Head
  • Cruise Lines - Marketing Head
  • Travel Agencies - Marketing Head
  • Banks - Marketing Head
Registration Process:
Complete the Online Registration Form:
CLICK HERE
Our team will process the registration once we receive it.
You will receive a confirmation email from delegate@hospitality-asia.com with onsite registration instructions and details if your registration is processed successfully.
If you don't received a email from us, you can feel free to emai us at delegate@hospitality-asia.com or WhatsApp us!
 Event Highlight
  • Malaysia’s Tourism Boom: A Deep Dive into Hospitality Opportunities
  • Creating Iconic Hospitality Brands: Building from the Ground Up
  • Exclusive Travel Market Insights by Grab
  • VIP Networking &
    Open Bar
  • About Grab:
    Grab is a leading superapp in Southeast Asia, operating across the deliveries, mobility and digital financial services sectors. Serving over 800 cities in eight Southeast Asian countries – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam – Grab enables millions of people everyday to order food or groceries, send packages, hail a ride or taxi, pay for online purchases or access services such as lending and insurance, all through a single app. Grab was founded in 2012 with the mission to drive Southeast Asia forward by creating economic empowerment for everyone. Grab strives to serve a triple bottom line – we aim to simultaneously deliver financial performance for our shareholders and have a positive social impact, which includes economic empowerment for millions of people in the region, while mitigating our environmental footprint.

  • About Hospitality Asia:
    The Hospitality Asia Event Series, jointly owned, produced, and managed by Linfay Media Limited and Hospitality Asia Media Pte. Ltd., is a premier conference brand in Asia’s tourism and hospitality sector. The series includes notable events such as the Hospitality Indonesia Conference (HIC), Hospitality Vietnam Conference (HVC), Hospitality Thailand Conference (HTC), Hospitality Malaysia Conference (HMC), Hospitality Asia Forum (HAF), Hospitality Philippines Conference (HPC), and Hospitality Japan Conference (HJC). Supported by industry advisers across Asia, the series delivers timely, actionable insights and fosters collaboration and strategic partnerships. Learn more at www.hospitality-asia.com.
TRAVEL FORWARD with Grab - Malaysia Edition
A Special Edition of Hospitality Asia Travel Market Outlook

Delegate Registration
Jewel Solano, Project Head
M: +63 966 987 1000 (WhatsApp)
E: jewel@hospitality-asia.com