July 3, 2025
M Hotel Petaling Jaya, Kuala Lumpur
M Hotel Petaling Jaya, Kuala Lumpur
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Thank you for your interest in attending the TRAVEL FORWARD with Grab - Malaysia – A Special Edition of Hospitality Asia Travel Market Outlook
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Please make sure you read the required fields carefully before submitting this form. Our team will come back to you shortly after submitting this form.
To make sure your request is safely received, we kindly ask you to provide with your contact information as well as with some more details about your inquiry.
Please make sure you read the required fields carefully before submitting this form. Our team will come back to you shortly after submitting this form.
Exploring What’s Next in Travel Inside the Minds of Southeast Asia’s Travellers
GrabAds and Grab For Business are excited to invite you to Travel Forward 2025 - Malaysia Edition – an exclusive event bringing together the country's top travel and hospitality leaders supported by Hospitality Asia Event Series.
From eco-conscious escapes to AI-powered planning, travellers are changing how they explore, book, and experience the world. Discover what’s shaping the future of travel — and how your brand can stay one step ahead.
GrabAds and Grab For Business are excited to invite you to Travel Forward 2025 - Malaysia Edition – an exclusive event bringing together the country's top travel and hospitality leaders supported by Hospitality Asia Event Series.
From eco-conscious escapes to AI-powered planning, travellers are changing how they explore, book, and experience the world. Discover what’s shaping the future of travel — and how your brand can stay one step ahead.
Agenda
2PM - 5PM
3rd July, 2025
M Hotel Petaling Jaya, Kuala Lumpur
3rd July, 2025
M Hotel Petaling Jaya, Kuala Lumpur
2:00 PM
to 2:30 PM
30 mins
to 2:30 PM
30 mins
2:00 PM
to 2:30 PM
30 mins
to 2:30 PM
30 mins
Registration + Booth visits
2:30 PM
to 2:35 PM
5 mins
to 2:35 PM
5 mins
2:30 PM
to 2:35 PM
5 mins
to 2:35 PM
5 mins
Welcome by emcee
William Lee
2:40 PM
to 3:00 PM
20 mins
to 3:00 PM
20 mins
2:40 PM
to 3:00 PM
20 mins
to 3:00 PM
20 mins
Keynote: Future-Ready Malaysia: How Malaysia is Reimagining Travel for 2026 and Beyond
Shahrin Bin Mokhtar
Deputy Director General
Tourism Malaysia
Deputy Director General
Tourism Malaysia
3:00 PM
to 3:15 PM
15 mins
to 3:15 PM
15 mins
3:00 PM
to 3:15 PM
15 mins
to 3:15 PM
15 mins
Grab Travel Insights Report Presentation
Justin Halim
Regional Head of Managed Enterprise Business
Grab
Regional Head of Managed Enterprise Business
Grab
3:15 PM
to 3:30 PM
15 mins
to 3:30 PM
15 mins
3:15 PM
to 3:30 PM
15 mins
to 3:30 PM
15 mins
Break
3:30 PM
to 3:50 PM
20 mins
to 3:50 PM
20 mins
3:30 PM
to 3:50 PM
20 mins
to 3:50 PM
20 mins
Panel Discussion: The Future of Guest-Centred Hospitality
Sharezal Abdul Wahid
Director of Concierge
The Majestic Hotel, Les Clef d'Or
Director of Concierge
The Majestic Hotel, Les Clef d'Or
3:50 PM
to 4:10 PM
15 mins + 5 min Q&A
to 4:10 PM
15 mins + 5 min Q&A
3:50 PM
to 4:10 PM
15 mins + 5 min Q&A
to 4:10 PM
15 mins + 5 min Q&A
Fireside Chat: Creating Iconic Travel Brands
Alex YeonSung Jung
Country Head - Malaysia & Singapore
Traveloka
Country Head - Malaysia & Singapore
Traveloka
4:10 PM
to 4:15 PM
5 mins
to 4:15 PM
5 mins
4:10 PM
to 4:15 PM
5 mins
to 4:15 PM
5 mins
Lucky Draw Announcement
4:15 PM
to 4:20 PM
5 mins
to 4:20 PM
5 mins
4:15 PM
to 4:20 PM
5 mins
to 4:20 PM
5 mins
Closing Remarks
Melinder Virk
Head of Grab Ads Malaysia
Head of Grab Ads Malaysia
4:25 PM
to 5:00 PM
35 mins
to 5:00 PM
35 mins
4:25 PM
to 5:00 PM
35 mins
to 5:00 PM
35 mins
Networking & Open Bar
5:00 PM
5:00 PM
End of Event
Speakers
Justin Halim
Regional Head of Managed Enterprise Business
Grab
Regional Head of Managed Enterprise Business
Grab
Justin Halim is Regional Head, Managed Enterprise Business at Grab, a team leading Grab’s partnerships with its largest regional clients and agencies; and growth of our GrabAds and Grab for Business.
Prior to Grab, Justin was Expert Partner and Head of Bain & Company’s APAC Modern Marketing and E-Commerce practice, FRWD@Bain - helps clients build and quickly scale their marketing capabilities – bridging the gap between brand, marketing, strategy and execution. Justin also previously held SEA and APAC leadership roles at Facebook/Meta, LinkedIn, and at WPP across Sydney, London and Singapore.
Prior to Grab, Justin was Expert Partner and Head of Bain & Company’s APAC Modern Marketing and E-Commerce practice, FRWD@Bain - helps clients build and quickly scale their marketing capabilities – bridging the gap between brand, marketing, strategy and execution. Justin also previously held SEA and APAC leadership roles at Facebook/Meta, LinkedIn, and at WPP across Sydney, London and Singapore.
Shaun Yap
Head, Grab For Business Malaysia
Head, Grab For Business Malaysia
With over 10 years of experience in the sales and technology landscape, Shaun has built a strong track record in leading high-performing teams, penetrating new markets and driving strategic growth. He began his career in the tech sector with IBM, and later played a pivotal role in launching UberEats in Malaysia in 2017, followed by GrabFood in 2018.
Today, as the Head of Grab For Business Malaysia, Shaun leads national efforts to build and grow partnerships with corporate clients and merchant partners. Under his leadership, the team focuses on expanding Grab’s ecosystem by enabling digital transformation for thousands of businesses.
Today, as the Head of Grab For Business Malaysia, Shaun leads national efforts to build and grow partnerships with corporate clients and merchant partners. Under his leadership, the team focuses on expanding Grab’s ecosystem by enabling digital transformation for thousands of businesses.
Merlinder Virk
Head of GrabAds Malaysia
Head of GrabAds Malaysia
With over two decades of experience in sales and marketing, Melinder is the Head of GrabAds Malaysia, the leading advertising strategy for a top Southeast Asian super app. Previously, Melinder directed Lazada Group's marketing solutions, driving new revenue streams and sustainable growth. Melinder excels in performance marketing, sales development, partnerships, and customer service, providing tailored solutions for over 145,000 sellers and 3,000 brands. With a track record of driving results and a commitment to excellence, Melinder shapes the future of digital advertising and e-commerce in Southeast Asia through innovation and collaboration.
Alex YeonSung Jung
Country Head - Malaysia & Singapore
Traveloka
Country Head - Malaysia & Singapore
Traveloka
Alex Jung is the Country Head of Malaysia and Singapore at Traveloka, Southeast Asia’s leading travel and lifestyle platform. He leads the P&L and strategic execution across both markets to drive growth and innovation in the region. Prior to joining Traveloka, Alex held leadership roles across mobility, technology, and consulting at companies including Tada, Meta, EY-Parthenon, and Procter & Gamble, where he built deep expertise in marketing, brand strategy, and go-to-market execution across Southeast Asia.
Attendees
- 3-5 Star Hotels - GMs & Chief Conceirge
- Airlines - Marketing Head
- Online Travel Agencies (OTAs) & Booking Platforms - Marketing Head, Head of Partnerships, GMs
- Attractions - Marketing Head
- Tourism Boards - Marketing Head
- Cruise Lines - Marketing Head
- Travel Agencies - Marketing Head
- Banks - Marketing Head
Registration Process:
Complete the Online Registration Form:
CLICK HERE
CLICK HERE
Our team will process the registration once we receive it.
You will receive a confirmation email from delegate@hospitality-asia.com with onsite registration instructions and details if your registration is processed successfully.
If you don't received a email from us, you can feel free to emai us at delegate@hospitality-asia.com or WhatsApp us!
Event Highlight
- Malaysia’s Tourism Boom: A Deep Dive into Hospitality Opportunities
- Creating Iconic Hospitality Brands: Building from the Ground Up
- Exclusive Travel Market Insights by Grab
- VIP Networking &
Open Bar
-
About Grab:Grab is a leading superapp in Southeast Asia, operating across the deliveries, mobility and digital financial services sectors. Serving over 800 cities in eight Southeast Asian countries – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam – Grab enables millions of people everyday to order food or groceries, send packages, hail a ride or taxi, pay for online purchases or access services such as lending and insurance, all through a single app. Grab was founded in 2012 with the mission to drive Southeast Asia forward by creating economic empowerment for everyone. Grab strives to serve a triple bottom line – we aim to simultaneously deliver financial performance for our shareholders and have a positive social impact, which includes economic empowerment for millions of people in the region, while mitigating our environmental footprint. -
About Hospitality Asia:The Hospitality Asia Event Series, jointly owned, produced, and managed by Linfay Media Limited and Hospitality Asia Media Pte. Ltd., is a premier conference brand in Asia’s tourism and hospitality sector. The series includes notable events such as the Hospitality Indonesia Conference (HIC), Hospitality Vietnam Conference (HVC), Hospitality Thailand Conference (HTC), Hospitality Malaysia Conference (HMC), Hospitality Asia Forum (HAF), Hospitality Philippines Conference (HPC), and Hospitality Japan Conference (HJC). Supported by industry advisers across Asia, the series delivers timely, actionable insights and fosters collaboration and strategic partnerships. Learn more at www.hospitality-asia.com.
TRAVEL FORWARD with Grab - Malaysia Edition
A Special Edition of Hospitality Asia Travel Market Outlook
Delegate Registration
Jewel Solano, Project Head
M: +63 966 987 1000 (WhatsApp)
E: jewel@hospitality-asia.com
A Special Edition of Hospitality Asia Travel Market Outlook
Delegate Registration
Jewel Solano, Project Head
M: +63 966 987 1000 (WhatsApp)
E: jewel@hospitality-asia.com