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Precision, Patience, and Potential: Rethinking Hotel Investment in Japan

Hospitality Japan Conference Hospitality Asia Hotel Investment Summit Asia
Tokyo, Japan — Back for another landmark year, the Hotel Investment Summit Japan #HISJ anchors the 4th Hospitality Japan Conference 2025 #HJC2025, taking place on October 15 and 16 at The Capitol Hotel Tokyu in Tokyo. The summit will once again unite top-level hospitality leaders to address the evolving dynamics and investment landscape of Japan’s hotel sector.

Held on Day 1 alongside the Hotel Design Summit Japan #HDSJ, the #HISJ will offer a comprehensive look at the forces reshaping the country's investment landscape—from capital pressures, property conversions, urban redevelopment, hotel branding, and strategic opportunities reshaping hotel development and ownership across the country.

Japan’s inbound tourism surged to 37 million in 2024, surpassing the previous peak of 32 million in 2019, with continued growth expected, according to a February 2025 report by Savills. In the same year, the average daily rate (ADR) continued to rise and occupancy has improved due to increased hiring activity, boosting Revenue Per Available Room (RevPAR).

The curated summit will present panels and a solo presentation, both in English and Japanese. Among these panels, one titled “Boom or Bubble? Global Capital, Macro Pressure, and the Future of Hotel Investment in Japan” will explore how surging foreign capital is converging with economic headwinds including rising interest rates, inflation, a weak yen, and significant investment from REITs, sovereign funds, and family offices.

In one of the Japanese sessions, “Beyond the Big 3: Where Japan’s Next Hotel Assets Will Rise” will discuss how attention is shifting towards secondary and seasonal markets as Tokyo, Kyoto, and Osaka are approaching saturation.

Savills notes that limited hotel supply—particularly in Tokyo, Osaka, and Kyoto—is driving stronger performance for existing properties, supporting higher ADRs and boosting hotel asset values. However, repeat visitors are also increasingly exploring destinations beyond the major tourist hubs.

Savills also reported that hotel assets remain highly sought after by investors, with preliminary 2024 investment volume hitting a record ¥1.1 trillion, comprising 20% of all annual real estate transactions in Japan.

With a robust pipeline of international luxury hotels fueled by rising demand for premium travel experiences, Japan continues to stand out as a prime destination for hospitality investment. At #HISJ, investors are watching closely—not just for opportunity, but for staying power.