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New Pressures, New Players: Inside the Philippines’ Hotel Investment Scene

Hospitality Philippines Conference Hotel Investment Summit Asia
Manila, Philippines — Now in its eighth edition, the Hospitality Philippines Conference 2025 returns on September 17 and 18 at the Marriott Manila, bringing together industry leaders for the highly anticipated Hotel Investment Summit Philippines #HISP. The summit will explore the current and future landscape of hotel investments in the country, with a focus on emerging trends, strategic opportunities, and actionable insights shaping the sector.

Taking place on the first day of the two-day event, the Hotel Investment Summit Philippines #HISP will run concurrently with the Hotel Design Summit Philippines #HDSP. Discussions will dive into key topics such as the investment climate, capital markets, debt and equity, risk management, contracts and agreements, and the influence of brand DNA.

Among the 10 scheduled panel sessions, one morning discussion titled “The Philippines’ Hotel Renaissance: Capitalizing on Diverse Market Segments for Strategic Investment” will examine how developers and operators are responding to a shifting demand landscape. From the rise of mid-scale and economy hotels targeting domestic travelers to the growing appeal of upscale and luxury offerings for high-yield international and MICE markets, the panel will explore strategies driving this renewed investment momentum.

Meanwhile, one of the afternoon sessions titled “Local vs. International Hotel Branding: Striking the Right Balance for the Philippine Market” will discuss how international brands can adapt to local tastes while maintaining their global identity, and how local brands can leverage their heritage to differentiate themselves in the competitive hotel market.

These sessions will bring together property owners and developers, financial institutions and banks, interior and lighting designers, tech innovators, and consultancy firms. Notable speakers include Joey Roi Bondoc, Director and Head of Research at Colliers International, and Soon Mun Sen, Director of Horwarth HTL.

The World Travel & Tourism Council forecasts that the Philippines' travel and tourism sector will contribute PHP 5.9 trillion to the economy this year, marking a new historic high and a 13.5 percent increase from 2019 pre-pandemic levels.

With hotel investment activity gaining momentum across the Philippines, the summit arrives at a moment of recalibration for the industry. Through sector-specific panels and cross-disciplinary dialogue, #HISP offers a rare opportunity to take stock of where the industry stands and where it’s headed next.