Revenue and Culture: #HRSV Highlights Performance Strategies at #HVC2026
Ho Chi Minh City, Vietnam – The Hotel Revenue Summit Vietnam #HRSV ran concurrently with the 9th Hospitality Vietnam Conference #HVC2026, bringing together operators, revenue leaders, and hospitality experts to explore performance trends, revenue optimization strategies, and the evolving role of service culture in Vietnam’s competitive hotel sector.
Across four solo presentations and five panel discussions, participants examined how technology, F&B innovation, guest experience, and workforce culture drive profitability and long-term growth.
Navigating Vietnam’s Revenue Landscape
Sessions highlighted performance trends in Vietnam and Ho Chi Minh City, technology-led demand generation, OTAs versus owned channels, MICE revenue optimization, F&B as a brand and revenue engine, and the role of corporate culture in delivering world-class hospitality.
Panelists explored how to blend Vietnamese authenticity with global luxury standards, integrate Gen Z and AI into operations, and build resilient hotel teams that deliver the “Human Touch” in an increasingly high-tech environment.
Featured speakers included Timothy Tan, VP of Sales & Marketing at The Grand Ho Tram; Marisa Nolan, Regional Director – APAC at Profitroom; Daniel Muhor, Director at Sheraton Phu Quoc Long Beach Resort; Dawson Tan, Director at Hotel Nikko Saigon, and Tham Nguyen, Director of Human Resources at The Reverie Saigon.
Driving Business Value Through Culture
The Culture as Strategy: Bridging Vietnamese Warmth and Global Luxury Standards panel explored how 5-star leaders transform service culture into a sustainable competitive advantage.
“Thank you for the question. Let’s first understand culture. National culture refers to the way people think and live. Corporate culture refers to how people think, work, and behave within an organization,” Tham Nguyen, Director of Human Resources, The Reverie Saigon said.
Nguyen emphasized that culture creates tangible business value: when employees feel engaged and empowered by a healthy corporate culture, guest satisfaction improves, repeat visits increase, and revenue grows. She also highlighted that a positive culture reduces staff turnover and operational costs while delivering consistent guest experiences.
Cầm Nguyễn, Director of Human Resources, JW Marriott Phu Quoc Emerald Bay Resort and Spa, stressed the importance of balancing technology with human interaction. “Technology is important, but hospitality is a trust business. Technology should empower people to do their job better—not replace them. For example, in our hotel, we still use handwritten welcome cards, staff personally greet guests, and complaints are handled face-to-face,” she said.
She further noted that while digital tools enhance efficiency, authentic human engagement remains the defining factor of luxury service.
F&B as a Revenue Engine
The Reimagining F&B as a Brand and Revenue Engine panel examined how F&B outlets can transform into brand experiences that attract guests and locals alike.
“As you can see, we have a challenge. F&B has evolved far beyond simple service. Today, guests don’t just visit hotels to stay—they come to explore cuisine. Restaurants and bars have become powerful brand experiences. They’re not just places to dine, but places to connect with local culture and identity” Thinh Pham, Senior Cuisine Editor, WOWWEEKEND said.
Pham also emphasized that concept-driven dining, strategic partnerships, and operational innovation are key to driving visibility, footfall, and per-guest revenue. Panelists discussed how menus now serve as storytelling tools, reflecting local sourcing, sustainability, and guest expectations, while ambience and service style reinforce the overall brand experience.
Dawson Tan, Director at Hotel Nikko Saigon, noted that F&B trends are shaped by guest expectations, cultural storytelling, and seasonal experiences, while signature dishes and sustainability practices ensure consistency and loyalty across diverse markets.
Maximizing Performance
Solo presentations offered deep dives into Vietnam’s market trends, MICE-driven revenue, technology-led demand generation, and revenue management beyond price competition. Speakers highlighted the growing importance of integrating operational intelligence, digital platforms, and experiential design to maximize revenue streams.
Panelists concluded that success in Vietnam’s hospitality market requires harmonizing culture, technology, and guest-centric experiences. Hotels that blend authentic service with smart F&B, innovative design, and tech-enabled operational strategies are positioned to achieve sustainable profitability and build long-term loyalty.
For more information, visit: www.hospitality-vietnam.com/
Contact: delegate@hospitality-asia.com
Across four solo presentations and five panel discussions, participants examined how technology, F&B innovation, guest experience, and workforce culture drive profitability and long-term growth.
Navigating Vietnam’s Revenue Landscape
Sessions highlighted performance trends in Vietnam and Ho Chi Minh City, technology-led demand generation, OTAs versus owned channels, MICE revenue optimization, F&B as a brand and revenue engine, and the role of corporate culture in delivering world-class hospitality.
Panelists explored how to blend Vietnamese authenticity with global luxury standards, integrate Gen Z and AI into operations, and build resilient hotel teams that deliver the “Human Touch” in an increasingly high-tech environment.
Featured speakers included Timothy Tan, VP of Sales & Marketing at The Grand Ho Tram; Marisa Nolan, Regional Director – APAC at Profitroom; Daniel Muhor, Director at Sheraton Phu Quoc Long Beach Resort; Dawson Tan, Director at Hotel Nikko Saigon, and Tham Nguyen, Director of Human Resources at The Reverie Saigon.
Driving Business Value Through Culture
The Culture as Strategy: Bridging Vietnamese Warmth and Global Luxury Standards panel explored how 5-star leaders transform service culture into a sustainable competitive advantage.
“Thank you for the question. Let’s first understand culture. National culture refers to the way people think and live. Corporate culture refers to how people think, work, and behave within an organization,” Tham Nguyen, Director of Human Resources, The Reverie Saigon said.
Nguyen emphasized that culture creates tangible business value: when employees feel engaged and empowered by a healthy corporate culture, guest satisfaction improves, repeat visits increase, and revenue grows. She also highlighted that a positive culture reduces staff turnover and operational costs while delivering consistent guest experiences.
Cầm Nguyễn, Director of Human Resources, JW Marriott Phu Quoc Emerald Bay Resort and Spa, stressed the importance of balancing technology with human interaction. “Technology is important, but hospitality is a trust business. Technology should empower people to do their job better—not replace them. For example, in our hotel, we still use handwritten welcome cards, staff personally greet guests, and complaints are handled face-to-face,” she said.
She further noted that while digital tools enhance efficiency, authentic human engagement remains the defining factor of luxury service.
F&B as a Revenue Engine
The Reimagining F&B as a Brand and Revenue Engine panel examined how F&B outlets can transform into brand experiences that attract guests and locals alike.
“As you can see, we have a challenge. F&B has evolved far beyond simple service. Today, guests don’t just visit hotels to stay—they come to explore cuisine. Restaurants and bars have become powerful brand experiences. They’re not just places to dine, but places to connect with local culture and identity” Thinh Pham, Senior Cuisine Editor, WOWWEEKEND said.
Pham also emphasized that concept-driven dining, strategic partnerships, and operational innovation are key to driving visibility, footfall, and per-guest revenue. Panelists discussed how menus now serve as storytelling tools, reflecting local sourcing, sustainability, and guest expectations, while ambience and service style reinforce the overall brand experience.
Dawson Tan, Director at Hotel Nikko Saigon, noted that F&B trends are shaped by guest expectations, cultural storytelling, and seasonal experiences, while signature dishes and sustainability practices ensure consistency and loyalty across diverse markets.
Maximizing Performance
Solo presentations offered deep dives into Vietnam’s market trends, MICE-driven revenue, technology-led demand generation, and revenue management beyond price competition. Speakers highlighted the growing importance of integrating operational intelligence, digital platforms, and experiential design to maximize revenue streams.
Panelists concluded that success in Vietnam’s hospitality market requires harmonizing culture, technology, and guest-centric experiences. Hotels that blend authentic service with smart F&B, innovative design, and tech-enabled operational strategies are positioned to achieve sustainable profitability and build long-term loyalty.
For more information, visit: www.hospitality-vietnam.com/
Contact: delegate@hospitality-asia.com