Manila, Philippines — The Hotel Revenue Summit Philippines #HRSP brought together hoteliers, revenue managers, and hospitality leaders to explore how guest loyalty, experience design, and people strategies are shaping the next chapter of hotel revenue growth. Conversations underscored that profitability today goes beyond rates and occupancy—it requires emotional connection, personalization, and investment in the workforce.
Loyalty as a revenue driver
Loyalty programs are evolving beyond transactional rewards to become engines of personalization and guest retention. Loven Ramos, Director of Brand & Marketing at The Ascott Limited Philippines, explained how data-driven insights are enabling his team to deepen engagement across different guest segments.
“With our Discover ASR—Ascott Star Rewards—loyalty program, we’ve been able to identify returning guests when we understand which brand or experience they connect with,” Ramos said. “For example, we launched suites designed specifically for senior living, and we saw a spike in families traveling with seniors.”
“The same goes for pet-friendly suites—we noticed members returning even for staycations because they wanted something special for their pets. At the end of the day, humans long for belonging. If guests feel understood and part of a community, they’ll stay loyal for a long time,” he added.
Ramos added that even small, thoughtful touches can forge long-lasting connections: “I still remember staying at one of our properties in Bali where the welcome amenity was a Drumstick ice cream. It brought me back to childhood, waiting for the ice cream man outside our home. That’s the kind of emotional memory that stays—even 10 years later.”
Experience and emotional connection
Speakers stressed that guest experience has become the ultimate differentiator. Beyond room design and amenities, creating emotional connections can inspire loyalty, repeat visits, and higher revenue. From immersive dining to localized design, hotels are rethinking every touchpoint as an opportunity to create value.
As Dr. R.L. Fernando Garcia, Head of Talent Development, Organizational Development & DEI Strategy at Brittany Hotels & Leisure Inc., observed, “What gets measured gets done. To practice inclusive leadership in hospitality, we need awareness, acknowledgment, action, and accountability—and that includes how we design experiences for our guests.”
Investing in people for performance
Another central theme was the workforce. Revenue strategies cannot succeed without engaged, empowered teams aligned with organizational goals. Mikoy Arcaina, Group Head of Organization Development and Culture at Ayala Land Inc., highlighted how balancing diversity and agility in decision-making helps companies stay competitive.
“Diversity requires inclusivity—you want as many opinions as possible—but that takes time. Agility, meanwhile, demands speed. The key is structure and culture,” Arcaina said. “Structurally, you need clear frameworks: who makes the decisions, how inputs are gathered, and when discussions end. Culturally, people must feel safe to speak up and share their perspectives. When different voices are heard within a clear framework, diversity and agility can actually work together rather than against each other.”
This alignment between culture and structure, he added, ensures that organizations harness the full potential of their teams while moving quickly in a dynamic market.
As the summit revealed, the path to stronger hotel revenue in the Philippines lies in blending loyalty, guest experience, and people investment. Hotels that personalize experiences, create emotional connections, and empower their teams will not only drive profitability but also earn lasting loyalty in an increasingly competitive landscape.
Looking Ahead
The conversations sparked at this year’s summit are only the beginning. The Hotel Revenue Summit Philippines #HRSP will return as part of the 9th Hospitality Philippines Conference #HPC2026, which will take place on September 9–10, 2026 in Manila, with a new venue to be announced.
As one of HPC’s cornerstone summits, #HRSP will once again bring together hotel executives, revenue leaders, and commercial strategists to dive into the latest challenges and opportunities shaping revenue performance in the Philippine market.
Breaking new ground, 2026 will also mark the launch of the Travel Byte Summit Philippines—a dedicated program spotlighting travel technology across land, air, and sea. This new addition reflects Hospitality Asia’s commitment to advancing innovation and accelerating digital transformation within the wider tourism and hospitality ecosystem.
Stay connected for more updates.
Learn more at: www.hospitality-philippines.com
For inquiries, reach out to: delegate@hospitality-asia.com
Loyalty as a revenue driver
Loyalty programs are evolving beyond transactional rewards to become engines of personalization and guest retention. Loven Ramos, Director of Brand & Marketing at The Ascott Limited Philippines, explained how data-driven insights are enabling his team to deepen engagement across different guest segments.
“With our Discover ASR—Ascott Star Rewards—loyalty program, we’ve been able to identify returning guests when we understand which brand or experience they connect with,” Ramos said. “For example, we launched suites designed specifically for senior living, and we saw a spike in families traveling with seniors.”
“The same goes for pet-friendly suites—we noticed members returning even for staycations because they wanted something special for their pets. At the end of the day, humans long for belonging. If guests feel understood and part of a community, they’ll stay loyal for a long time,” he added.
Ramos added that even small, thoughtful touches can forge long-lasting connections: “I still remember staying at one of our properties in Bali where the welcome amenity was a Drumstick ice cream. It brought me back to childhood, waiting for the ice cream man outside our home. That’s the kind of emotional memory that stays—even 10 years later.”
Experience and emotional connection
Speakers stressed that guest experience has become the ultimate differentiator. Beyond room design and amenities, creating emotional connections can inspire loyalty, repeat visits, and higher revenue. From immersive dining to localized design, hotels are rethinking every touchpoint as an opportunity to create value.
As Dr. R.L. Fernando Garcia, Head of Talent Development, Organizational Development & DEI Strategy at Brittany Hotels & Leisure Inc., observed, “What gets measured gets done. To practice inclusive leadership in hospitality, we need awareness, acknowledgment, action, and accountability—and that includes how we design experiences for our guests.”
Investing in people for performance
Another central theme was the workforce. Revenue strategies cannot succeed without engaged, empowered teams aligned with organizational goals. Mikoy Arcaina, Group Head of Organization Development and Culture at Ayala Land Inc., highlighted how balancing diversity and agility in decision-making helps companies stay competitive.
“Diversity requires inclusivity—you want as many opinions as possible—but that takes time. Agility, meanwhile, demands speed. The key is structure and culture,” Arcaina said. “Structurally, you need clear frameworks: who makes the decisions, how inputs are gathered, and when discussions end. Culturally, people must feel safe to speak up and share their perspectives. When different voices are heard within a clear framework, diversity and agility can actually work together rather than against each other.”
This alignment between culture and structure, he added, ensures that organizations harness the full potential of their teams while moving quickly in a dynamic market.
As the summit revealed, the path to stronger hotel revenue in the Philippines lies in blending loyalty, guest experience, and people investment. Hotels that personalize experiences, create emotional connections, and empower their teams will not only drive profitability but also earn lasting loyalty in an increasingly competitive landscape.
Looking Ahead
The conversations sparked at this year’s summit are only the beginning. The Hotel Revenue Summit Philippines #HRSP will return as part of the 9th Hospitality Philippines Conference #HPC2026, which will take place on September 9–10, 2026 in Manila, with a new venue to be announced.
As one of HPC’s cornerstone summits, #HRSP will once again bring together hotel executives, revenue leaders, and commercial strategists to dive into the latest challenges and opportunities shaping revenue performance in the Philippine market.
Breaking new ground, 2026 will also mark the launch of the Travel Byte Summit Philippines—a dedicated program spotlighting travel technology across land, air, and sea. This new addition reflects Hospitality Asia’s commitment to advancing innovation and accelerating digital transformation within the wider tourism and hospitality ecosystem.
Stay connected for more updates.
Learn more at: www.hospitality-philippines.com
For inquiries, reach out to: delegate@hospitality-asia.com