Cyndy Tan Jarabata

CEO/President of TAJARA Leisure & Hospitality

Cyndy Tan Jarabata has diverse experience extending over 20 years in the hospitality, tourism and real estate development.   Founder of TAJARA Hospitality, she handles business and project development, acquisition and asset management.

TAJARA is a leading hospitality consulting and development company in the Philippines working with clients throughout Asia.  Its in-depth knowledge and experience in mainstream and emerging destinations guide owners and investors in making strategic decisions providing local intelligence to facilitate the projects’ development process.  TAJARA handles rollout plans for independent, investment funds and hotel chains taking on the projects’ full development cycle from acquisition, project management, marketing, hotel operator selection and asset management.

Cyndy is a three-time Chairperson of the Philippine Property Awards, part of the region’s Southeast Asia Property Awards.  She was Chairperson of Muntinlupa Investment Board and during her term, Muntinlupa City won the Most Business Friendly City and Most Competitive in the Philippines.   An active member of business and civic organizations, serving as Director and Trustee of several NGOs dealing with family planning, population development and poverty alleviation.