Ashley is Creative Director of SALA Design Group; a Multi-Disciplinary firm of Master planners, Architects and Landscape Architects based in Singapore and Hong Kong servicing some of Asia’s leading hospitality and resort destinations.
Since his company’s inception in 2006, he has collaborated with a number of the leading Resort brands and operators spanning Asia for which he has received critical acclaim. He brings a wealth of knowledge and a practical approach to design from his time with the SWA group in the USA and other leading deigns firms in Australia.
He has a long and fruitful relationship with the Philippines and was previously a Project Manager with Rockwell Land Corporation and continues to enjoy working on hospitality projects in the region.
Ashley’s philosophy is simple: “Our design approach is neither traditional, fashionable nor contemporary, but is informed by the intrinsic qualities of the site and local culture to create uniquely distinctive places that adds value to the client’s asset”. He firmly believes his best work is yet to come.
As an accomplished and passionate Commercial Pilot he hopes to undertake more site inspections both by land and from above (at a few thousand feet).